Just like an electric cord connects a lamp and a socket, your proposal connects your business partner prospect and your sponsorship offer. And it can be just as powerful. The Business Partner Proposal connects our conversation with the potential partner (the Partner Opportunity Interview) and, hopefully, an Agreement to sponsor. Nonprofit Sponsorship: Different and Better […]
They made a big movie about my friend’s life–with big name stars. My friend speaks with a wonderfully unique dialect so casting the right actor would make or break the film. Every time I see the film, I hardly believe my ears when I hear Jack Black speaking just like my friend. And casting the […]
After my ill-advised trip, I still scoffed at people who I thought ‘over-planned’ vacations. But, as I started planning more, my goal became sharper: I want memories from the trip. Since setting that goal, old goals dimmed in importance. Your Partner Journey goal may shift a bit, but it must always help you grow business […]
