• Just like an electric cord connects a lamp and a socket, your proposal connects your business partner prospect and your sponsorship offer. And it can be just as powerful. The Business Partner Proposal connects our conversation with the potential partner (the Partner Opportunity Interview) and, hopefully, an Agreement to sponsor. Nonprofit Sponsorship: Different and Better […]

  • Feelings often drive decisions. A true and awkward confession: On the day before going into a small medical procedure, I was a little anxious about the impending discomfort. I was both apprehensive and slightly embarrassed about the procedure, but I was excited about the difference that the procedure could potentially make in my life. I […]