• Just like an electric cord connects a lamp and a socket, your proposal connects your business partner prospect and your sponsorship offer. And it can be just as powerful. The Business Partner Proposal connects our conversation with the potential partner (the Partner Opportunity Interview) and, hopefully, an Agreement to sponsor. Nonprofit Sponsorship: Different and Better […]

  • Questions pack power. They show you care. They cause productive thinking. Questions ignite ideas. Those questions make the Partner Opportunity Interview the most critical step in The Partner’s Journey. Questions Show You Care Demonstrate care and concern for someone else through your Partner Opportunity Interview. Questions indicate a genuine interest in understanding that person’s thoughts, […]

  • They made a big movie about my friend’s life–with big name stars. My friend speaks with a wonderfully unique dialect so casting the right actor would make or break the film. Every time I see the film, I hardly believe my ears when I hear Jack Black speaking just like my friend. And casting the […]

  • After my ill-advised trip, I still scoffed at people who I thought ‘over-planned’ vacations. But, as I started planning more, my goal became sharper: I want memories from the trip. Since setting that goal, old goals dimmed in importance. Your Partner Journey goal may shift a bit, but it must always help you grow business […]

  • So I left on a vacation with my wife without a plan. I needed to get time away from the office for a week and get a different perspective on things. We hopped in the car and drove to a part of the country where I visited as a child. I didn’t have a plan. […]

  • Growth is a like a game. If you know what to watch, you can see good things happen and build a growth mindset. In nonprofit organizations and business, we use analytics to reveal what we need to keep an eye on. It’s a growth mindset. But sometimes, there are just too many numbers on the […]